The network now known as MSNOW, which used to be called MSNBC, until they became too crazy for NBC News, recently tried to revamp their programming.
To say it isn’t working, is an understatement.
Their primetime programming is not gaining people, it’s losing viewers. How could this be happening?
NewsBusters has details:
New Lineup of MS NOW Shows Aren’t Catching On, They’re Falling Off!
MSNBC became MS NOW, and while they try to take comfort in routinely spanking CNN, they perennially lose in the ratings to the Fox News Channel. Their strongest stars are Rachel Maddow (only on Monday nights) and Nicolle Wallace in the late afternoon.
Recently, they shook up the lineup with new shows, and these new shows aren’t catching on. New Nielsen numbers show they’re falling off, in some cases with double-digit declines:
— Money, Power & Politics with Stephanie Ruhle airs weekdays from 9 to 11 a.m.) has averaged 710,000 total viewers, a 6 percent decline compared to the 9 a.m.-11 a.m. year-to-date timeslot prior to the lineup change. Among the 25-54 demographic, the program is down 16 percent, averaging 68,000 viewers.
— On the Line with Alicia Menendez (weekdays from noon to 2 p.m.) has averaged 602,000 total viewers, a 5 percent decrease compared to the YTD timeslot prior to the programming remix. Among the 25-54 set, it is down 15 percent, averaging 56,000 viewers.
— The Moment with Katy Tur (weekdays from 2 to 4 p.m.) has averaged 718,000 total viewers, a 5 percent decrease compared to the YTD timeslot prior to the programming changes. Among those aged 25-54, it is down 15 percent, averaging 60,000 viewers.
The report goes on to say that the ratings for their primetime shows are just as horrible.
And bear in mind that this is new programming. The trouble is that no one wants it.
The network changed their name from MSNBC to MSNOW in 2025, but the ideology of the network did not change.
This is a joke right? The new @MSNBC rebrand. They actually paid people to come up with this? MORONS SCREAMING…NOW! pic.twitter.com/PoT4bCXiTK
— Rich Zeoli
(@Richzeoli) August 18, 2025
Average Americans know liberal propaganda when they see it.
That is all that’s offered by MSNOW and you don’t need to be a media analyst to know that.
The post WHAT A SHAME: The New Lineup of Shows on MSNOW is FAILING in Cable News Ratings appeared first on The Gateway Pundit.