If you are a newly announced presidential candidate, there are probably two things you’re looking to do when launching your campaign. First, by the end of your announcement you want to have at least made enough of an impression on your audience that they can now tell the difference between you and a hole in the ground. And second, if we’re reaching for the moon, it would be preferable if political pundits and other cranks did not immediately start debating whether or not the performance you turned in could be counted among the worst campaign rollouts in modern history.
In his own campaign rollout, Florida Gov. Ron DeSantis went 0 for 2 last night.
For those of us who still had questions as to why DeSantis would turn to Elon Musk’s rapidly decaying Twitter to formally announce his run for the presidency, given that normally you would want to hold such an event in literally any other place, those questions are now answered. Take a look at the first DeSantis campaign video released afterward. It is bizarre.